I had the opportunity to answer a great question at work today.
“If Air Canada and WestJet and the other travel companies are selling the same hotel at different prices is it the same hotel room or different rooms?
My answer came in the form of an analogy. If you were buying a jar of Kraft peanut butter from Safeway or Sobeys, No Frills or Giant Tiger it would be exactly the same Kraft peanut butter from the same Kraft factory. So it is also quite likely the same hotel room just being sold by two different vacation retailers.
Of course, different companies will feature or advertise that jar of peanut butter using different words (marketing descriptions). And each grocery store will put it on sale at different times or in different ways that suit their marketing agenda. But it would still be the same jar of peanut butter.
For example, a $1 off coupon, or buy 3 get 1 free promotion. Same peanut butter, and essentially the same savings, just presented to the consumer differently.
However there are some cases where hotels will block off a certain section of rooms and give them to one company to sell, exclusively. Those rooms might have a unique view or exclusive proximity to the pool or entertainment area or something like that. A privilege of this exclusivity is the airline/vacation provider can claim they have something to sell/feature that no other company has. So, yes, it absolutely could be a (slightly) different hotel room.
Ultimately the more buying power a company has the better deal they can negotiate with the hotel provider. So it does pay to shop around and focus on your own personal needs and situation when buying a vacation package. Prices can vary for exactly the same room. Or rooms could vary based on exclusivity rights.
To sum up with the analogy….you may not need four jars of peanut butter, even thought the deal seems attractive. The better deal for you personally, might be $1 off ONE jar of peanut butter.
So my advice is to not get hung up on the marketing words in the hotel description, but in fact analyze the description based on amenities and compare that way. “600 sq feet, balcony, king bed, mini fridge, and garden view.” That tells me what I am getting in the hotel room.
Whereas “modern, island oasis, perfect for your family, sleeps 4 and features unique herbal rainforest shower products” does NOT allow me the same insight. Yet both could be describing the exact same room.
Marketing and price are two ways that retailers can differentiate themselves in an attempt to earn your business. What YOU can do is to research, fact check, and enlist the help of an experience travel agent in order to wade through the marketing and online verbiage to get to the vacation best suited to you, at the best price.