It was clear, detailed and pointed us in the right direction. It was just a simple sign, but it did its job.
As a tourist, looking for the historic waterfront in downtown Shelburne, Nova Scotia (pop 1800) I got the information I needed.
I took a photo of the sign to use as an example of how to be tourist-friendly. And while I acknowledge most people will have access to GPS or a Google map, that’s not how everyone travels. GPS can often be unreliable and while it is excellent for highways and major attractions, it doesn’t understand concepts like ‘waterfront’ or ‘arts/culture.’
As host cities we would be making a grave mistake if we left it up to GPS systems to tell our potential tourists where to go. Let me be clear, like the sign, we need to help people in every way possible. It’s impossible to dazzle them with hospitality if they can’t make it to their destination.