But my town has nothing to offer

Have you ever said this? “My town has nothing to offer.”

Travel can help.

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Nothing but blue sky, open road and red rocks.

Here’s the thing. When YOU travel, you see and experience new things. Perhaps you come home with a business idea or a fabulous way to plan events or promote your own industries.  Or perhaps, in your travels you meet a friend and invite them to visit your community at some time.  That helps your town. You help your own town by travelling and returning with new ideas and renewed energy.

The other side of the coin is when you INVITE tourists to your community, you stimulate the economy. You see, when tourists come to visit, they stay in your hotels and eat at your restaurants and buy souvenirs in your shops.

Staff that work in the tourism and hospitality industries are often students, and when you put money in the hands of students (through employment), they SPEND it. That’s a good thing…. no, it’s a great thing! When your part time worker is not burdened by a mortgage or a heavy debt load, they spend money on dining and clothes and car repairs and social events etc.  Their disposable income is much more than the burdened family, so these part time employees are injecting new money into the economy rapidly.

It’s the circle of LOCAL. When a student shops locally, with their paycheque, they help shop owners provide additional jobs, which in turn pays for groceries, and car sales, which pays for taxes and health care, which pays for music lessons and birthday parties and so on and so on.

But what if  you’re back to the stumbling block of “our town has nothing to offer?” That’s impossible! I offer you Pisa, Italy as an example. Simply a small community with a bell tower built on swampland, that started to lean and a builder who never took credit for the error. Hundreds of years later, tourists are still gawking at the sight and also paying $35 a person to climb the legendary example of construction gone wrong.

So, I believe every town absolutely has something to offer! You just have to look at things a little differently. See things from a new angle! And invite the tourists to come.

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